Business and Marketing Brand Extension

Question: Expound on theBusiness and Marketingfor Brand Extension. Answer: Line Extension Coca Cola Company has broadened its current image name by presenting new flavors like the eating routine Coca cola with vanilla. This is a type of brand augmentation is what is alluded to as line expansion. Coca Cola didn't build up a totally new item for clients who don't take sweet food or beverages. Rather, the organization utilized brands which were at that point in the market to present coca cola diet, for example, coke diet. (Ishikawa and Tsujimoto, 2008) Brand Extension Brand augmentation promoting system has additionally been polished by coca cola. It includes utilizing existing brand name however with new brand classification. The most recent case of this augmentation by coca cola is coca cola life. This brand was propelled in Chile and Argentina in the year 2013 as a preliminary and will be along these lines propelled to different pieces of the world. This brand has low-calorie and improved with stevia and sugar mix and contains less sugar and calories by a third thought about red coke brand. (Ishikawa and Tsujimoto, 2008) Multi-Brand andNewBrand Multi-brand is a promoting methodology where various brands are created under same classification of items. Coca cola has polished this system for long time and has a few brands some new some old in a similar item classification. Model is Fanta citrous and blue current, same class however various brands. (Ishikawa and Tsujimoto, 2008) References Ishikawa, A. also, Tsujimoto, A. (2008). Imaginative advertising for new item and new business improvement. Hackensack, NJ: World Scientific. Stone, M., Desmond, J. also, McCall, I. (2007). Essentials of advertising. London: Routledge.